For a quarter century, Sri Lanka seems to have been plagued by misfortune, including a brutal civil war between the government and a separatist Tamil group. But the conflict finally ended last May, ushering in a more peaceful era for this teardrop-shaped island off India’s coast, rich in natural beauty and cultural splendors.
The island, with a population of just 20 million, feels like one big tropical zoo: elephants roam freely, water buffaloes idle in paddy fields and monkeys swing from trees. And then there’s the pristine coastline. The miles of sugary white sand flanked by bamboo groves that were off-limits to most visitors until recently are a happy, if unintended byproduct of the war.

Wednesday, March 31, 2010

Sri Lanka to host prestigious Indian film awards 2010 !

The organizers of the International Indian Film Academy (IIFA) Awards, 2010 selected Sri Lanka as the next venue after considering several offers from different countries.
The IIFA Awards are presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry.
Instituted in 2000, the ceremony is held in different countries around the world every year.
Previous hosts included the United Kingdom, Malaysia, South Africa, Singapore and Thailand.
The IIFA Awards will be held at the Sugathadasa Indoor Stadium from June 2 to 4. Sri Lanka will be the hub of international attention with IIFA awards drawing many illustrious figures of Bollywood together with prominent business people.
Sri Lanka has been chosen from amongst countries such as South Africa, Abu Dhabi, Australia and Korea to host this prestigious event.
Parallel to the IIFA Awards, an international fashion show and worldwide film premier and a trade and business forum with the participation of over hundred CEOs will be held.
Also to be looked forwards is the Asia Cup, a 20-20 match to be played between Bollywood stars and Asian cricketers.
The event promises a forty percent increase in tourist arrivals.
"This is a very rare and wonderful opportunity for Sri Lanka. Thanks to the prevailing peace, Sri Lanka has received international recognition," Minister of Tourism, Achala Jagoda said.
The event will garner media coverage from over 400 media organizations worldwide.
This will culminate in a total value of 40 million dollars worth of airtime.
The Ministry of Tourism, Cultural Affairs, Defence and Sports will coordinate in handling this event.
This event will also provide massive opportunities for Sri Lanka and India to strengthen their trade and business ties.
- Asian Tribune -

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